"Soft Power", this concept was proposed by S • Joseph Nye, Professor of Harvard University. In his view, a country with military and economic strength can be called "hard power", there is a corresponding "soft power", that "the attractiveness of countries, through their ability to achieve national goals", this soft Strength from the country's cultural, political ideas and attractive to foreign policy, can be broken down as a cultural soft power and soft power systems.
Tourism industry in the international and interregional competition in the final analysis the influence of national and regional competition, national and regional hard and soft power in the tourism industry will be reflected. Soft power of culture in the composition of soft power and soft power in the institutional, cultural soft power and the boundaries of the tourism industry the basic coincidence system, controllable factors are the tourism industry, the soft power of culture and tourism industry can be composed together to form a highly academic Growth of the new concept of force; and system design of soft power than the control of the tourism industry, tourism industry can only be placed in the general foreign policy, foreign tourism policy research; Therefore, this article refers specifically to the established tourist soft power Travel Foreign policy, and the tourism industry-related national and regional cultural soft power, which includes the appropriate psychological, systems, artifacts and customs.
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